Panera Bread is a network that is already a success story, one of the fastest growing in the U.S.,

A case strategy: or how to optimize a niche market in a recession | state of the art
Although it can be considered fast food in American network Panera bakeries, the trend is more towards the slow-food to the atmosphere of leisure and social gathering of old Parisian cafes and southern Europe. The appearance of the products is excellent and there are always two basic menus, bakery and coffee, and the customer can always ask one of the soups of the day, or complement the coffee with a delicious chocolate.
Panera Bread is a network that is already a success story, one of the fastest growing in the U.S., surpassing 1,400 points baja fresh of sale and a market value of around baja fresh $ 3 Bi. With many comfortable chairs, free wi-fi and aroma of warm bread straight from the kitchen, commercial spots do not look like Panera restaurants, bakeries or more common fast-food eateries. Maybe that's why, during the worst period of the recession, when most companies alienated many employees baja fresh and assets, Panera grew in size and results.
According to a recent article baja fresh available at Wharton Knowledge-Universia portal, the secret of success of Panera is simple: the network adopted a niche strategy, specializing in a healthy, tasty and affordable supply, consumed in a friendly atmosphere. Check in Building a brand with the aroma of home cooking: as Panera found success amid the economic crisis.
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Alberto Vieira da Silva is administrator, author, researcher and lecturer. Has a Masters baja fresh degree in Management from ISCTE (Lisbon) and a Masters in Education from the University of Southern Santa Catarina, in the Research Education and Management line. Lived in Brazil since 2002, since when he has held senior management of higher education. Prior to 2002, amassed baja fresh vast and diverse international curriculum in Europe and North Africa, in business and corporate banking baja fresh and other economic, sector analysis and management of major projects, international management of corporate networks, strategic consulting, etc.. He was co-founder and first executive vice president of the Chamber of Commerce and Industry Portuguese in Morocco, in Casablanca. baja fresh Current