The company has a very interesting Panera policy. Makes clear that the whole market outback menu is concerned not only with the ingredients you use to create their products as concerned with the community there.
To explain clearly their objectives, Panera has created a video that explains this your policy. The video is very simple and takes advantage, as in many other campaigns around the composition of a Rube Goldberg machine. These machines are always a good scheme for any campaign that wants to prove very well that their acts are actions. :) Wanna see? Who agrees?
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